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They say that a picture is worth a thousand words. And we agreed with that, from the very start of the advertising history. Furthermore, Napoleon said that “Un bon croquis vaut mieux qu’un long discours” which means that “A good sketch is better than a long speech”. But is that really the case? 

Let’s discuss this.

Scientists claim that almost half of our brain is involved in visual processing, while only 8% is used for touch and 3% for hearing. Our brain is wired in a way that it can take in and process more visual data than any other medium of data. Our eyes can register almost 36000 visual images per hour. 

Now just imagine, you are reading 36000 words per hour. It isn’t even imaginable, right?  Because, as they say, an average person can read 250 words per minute, and in this way, if you’ll do the maths, it becomes 15000 words per hour which are nowhere near the visual capacity. 

Enough with dropping the random stats’ bombs, let’s analyze both mediums and decide which suits us and our business more.

Visual Medium:
As we already know that most of the information processed by the brain is visual. Stats say that the human brain takes only 13 milliseconds to process an image which is 60,000 times faster than the textual processing. 

As per psychologists, our brain remembers what it sees – more effectively. 

People tend to remember what they see more than what they read or what they hear. This is the reason why so many software development services providing companies are hiring more graphic designers to add visual data to their portfolio and to meet the increasing demand for visual work.  

As for the audience, they give 12 times more attention to the visual content because of it being shorter and more elaborative. For example: 

“A rectangular shape filled
with an off white color with                                                 Visual Medium or Textual Medium

orange border.”

With this example, experience yourself which content is more clear and concise. This above image will allow our brains to interpret and identify more Information in less time than the textual information.

Textual Medium:
But just because of the increased legibility of the visual medium, we can’t deny the importance of textual content. Or else we won’t be seeing so many firms providing content writing services and earning well.

With pictures, there’s a lot to interpret, but with textual data, there isn’t much left to interpret but to imagine as written. A good piece of elaborative text draws a clear picture of the product, offering, or service in the reader’s mind.

A good piece of writing is like a roller coaster that picks users from the start and makes them stuck to it all the way to the end. For this, a person’s storytelling talent can prove to be handy. Firms are hiring more and more content writing employees with effective writing skills to generate an extensively broader reader base for their business.

Putting together,  it is crucial for any business to accept the importance of both types of content. As William Albert Allard said, “Words and pictures can work together to communicate more powerfully than either alone”. 

When there’s an article including images, gifs, or more visual data as well as textual information about that topic, it increases readability, and the reader feels associated with the piece of writing. 

Conclusively, the good balance of both mediums is actually a winning combination for any piece of writing, and Arhamsoft (Pvt) Ltd. understands this need of the hour. We provide you with the best content writing services in town with their rich content and perfectly compatible images incorporated in the text that it looks as if they’re cut from the same cloth.