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The most visited page of your website is your homepage. The homepage is almost getting the most traffic for your website. Your homepage must be designed in such a way that it will attract the visitor to view your site. According to a research mostly users don’t convert your homepage. Here are some ways for homepage conversion that can increase your homepage traffic.

Logo Design must be unique :
A greatly developed logo on the left side corner of your website is really tempting.  An attractive logo can attract your audience very much. Your website can be remembered for a long time via your site logo and it can also help in the market against your competitors.

Navigation :
As the number of mobile users increases so the simple navigation is with minimum dropdowns never been so important. This is easier for the mobile users to pot than the tap away. People mostly use their horizontal logo across the site and vertical logos on the left corner. If you try to get more attractive than you may lose the visitors.

Value Proposition :
Value proposition actually means how your product is better than your competitors and how your product is solving their issues. There is no way (right or wrong) here we have a successful formula.

Make headline of the product: how your product helps your users

Subheadings: what do you offer and how it will be helpful?

Use the bullets and icons

Picture and videos: use the videos and pictures to showcase your product.

Keep it Simple

Just like you didn’t reveal all the things on very first day same as don’t reveal everything on your homepage. Your homepage must show your products, benefits, and outlines. Loading time of your website is also a key factor in your SEO ranking. There are different web development services that you can have while maintaining your website.

Some important factors to decrease the loading time of your site are:

  • Avoid the pre-made themes
  • Remove the unused plugins and themes that are not in use
  • Minimize the HTML, and CSS
  • Install a word press plugin for your website named W3 total cache
  • Optimize your website images.
  • Optimizing for mobile devices

Google rank the mobile-friendly site in the comparison of mobile un-friendly sites as 52% traffic is coming from the mobile phones. Your website must be responsive if it is still not responsive in 2018 question if you really want a business. Web development company Arhamsoft is one of the finest companies that can develop a responsive and user-friendly website for you. If your website design is not responsive nothing is more hilarious than this.

Product in Action :
Videos on your website can increase the conversion up to 144% as visitors love to see other visitors who are using your product. You must have a promo video on your homepage for getting the traffic.

Final Words :
 If your homepage is not converting use the A/B test to check what are the issues behind this and what improvements can be made. You can also use the Google Analytics to record the visitor’s engagement and behavior towards your site. If you are not getting enough conversions than it is the time to redesign your site.