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Much like death and taxes, Cart abandonment is an inevitable part of e-commerce. The cart is the most important thing in any e-commerce Business website. Think about the daily traffic of your online stores. Not every visitor from your website will buy but you have learned to live with that as well. This doesn’t mean there is no need to apply more effective strategies to increase your sale. What will happen if we use Conversion rate optimization techniques to reduce the shopping cart abandonment rate? You may think it is just a dream, but it’s not. This is possible and in this article, I will show you how?

  • Transparent about Shipping

A study revealed that 22% of customers will abandon the shopping carts who fail to mention the shipping costs on their e-commerce website. This is a high number but another study shows that 44% of customers on e-commerce site ditch their shopping carts as their shipping prices are too steep. The question is what you get from these two different statistics?

The very first thing is that there are no good reasons for hiding the shipping costs from your website. If you want to make trust in your customers make them sure that there are no hidden charges by you. If you really want to boost your conversions offer free shipping to your customers. This will like by your customers and they will return to your site for more purchases.

  • Page Loading Time

You will surely be surprised to know how the page loading time of your site can dramatically change the conversion rates of your website. Page loading time affect your site especially if you have un-optimized pages since the beginning. The slow loading time of your website is hurting your sales. You can the page loading time of your website using GTmetrix. It is our strong recommendation to improve the loading time of your website for better conversions.

  • Payment Options

On your website, there must be different options available for payment as different customers have different preferred options for payment. And this doesn’t mean the debit or credit cards that users want to be charged on. If you haven’t considered adding any third-party online services must consider. There are many online e-commerce stores that accept checks as well and a major example of this Walmart. This will be really disappointing for your customers if they are ready to pay after adding the items into cart and don’t find the payment method they were looking for. Your customer will surely end up on competitor site.

  • Special Price Section/Offers

For better customer experience and traffic put a Special offers section on your website with discounted items. People often look for items at less price so provide them a list of discounted items in this section. When you pair special offers with time constraints it produces more wonder. Use the banners or visual content to attract visitors towards discounted items.

  • Checkout Process

What do you thinks do your customers really need to go through from 4-5 different pages in order to complete the checkout process? Definitely, the answer is NO, as I mentioned if your pages take too long to load your customers will leave your site for sure. Reduce the number of pages as much as you can in checkout process. Go through to only three if possible.

  • Final Words

The job of an online e-commerce business owner is not easy as the conversion rate of e-commerce sites is also only 3% and this is not much. You can use the strategies that are discussed in this article. If you want an e-commerce site for your online business hire dedicated team of professionals from ArhamSoft. Don’t hesitate and contact us to get a free quote.